Many of you have heard the news already. We're shutting down the retail side of Freeride Foundation. It's not a decision we've taken lightly, and we appreciate all of the support we've received from our friends, fans, and customers.
We've reduced the prices of everything on the website, and the store will be offline by the end of the month. We WILL be maintaining the blog, forum, race calendar, and even more community goodies, so we're not leaving you entirely!
For the inventory sale, what's up right now is everything that we have. Once it's gone, it's gone for good! Discount coupons will no longer work on the site, but gift certificates will. Click here for more information and to shop one last time at Freeride Foundation!
Thanks again for your support!
Showing posts with label mountain bike clothing. Show all posts
Showing posts with label mountain bike clothing. Show all posts
Monday, July 13, 2009
Friday, March 27, 2009
Spring Cleaning Sale!
Starting today, almost everything on FreerideFoundation.com is 10-50% off! The last snow storm of the season (we hope!) just rolled through and I'm ready to ride. Grab some new socks, gloves, and jerseys at sweet prices and get out there!
This sale ends April 15, 2009.
This sale ends April 15, 2009.
Monday, December 15, 2008
Gravity Gifts for Girls: Fox Safety First! and Casual Monday Gift Packs
Are you gift shopping for your BFF (Best Freeride Friend)? Maybe you're sending subtle hints to your significant other about which goodies you really, really, really want? Or perhaps you're that significant other and you're desperately looking for the perfect gift? What really matters is that you've come to the right place.
We've created two final Gravity Gift Packs to make last-minute shopping easy and painless. Be sure to choose Express Shipping to guarantee delivery by the 25th!
The first new package is the Fox Safety First! Gift Pack. Save almost $15 on the Fox Launch Elbow Pads combined with either the Fox Launch Knee/Shin Guards or the Fox Launch Shorty Pads. This package works for guys too, and can only ship to US locations.
The second new package is the Casual Monday Gift Pack. It includes the Nema Brite t-shirt and the Fox Mo Ichi Do Wallet at a price that will let you kick back and relax. This package can only ship to US locations.
We've created two final Gravity Gift Packs to make last-minute shopping easy and painless. Be sure to choose Express Shipping to guarantee delivery by the 25th!
The first new package is the Fox Safety First! Gift Pack. Save almost $15 on the Fox Launch Elbow Pads combined with either the Fox Launch Knee/Shin Guards or the Fox Launch Shorty Pads. This package works for guys too, and can only ship to US locations.
The second new package is the Casual Monday Gift Pack. It includes the Nema Brite t-shirt and the Fox Mo Ichi Do Wallet at a price that will let you kick back and relax. This package can only ship to US locations.
Saturday, December 13, 2008
Avoiding Gravity Gear Faux Pas: Upper Body Armor
Body armor is body armor right? Just put it on and go ride your bike. If only it were that easy. Upper body armor comes in several forms: full jackets, elbow pads, back protection, and chest protection. It is important to choose proper protection for the occasion, and then wear it correctly in order to take full advantage of the armor's benefits.
We'll begin by re-stating that Spandex and body armor are not meant to be mixed. For more on this topic, revisit our 48Straight interview.
Elbow pads, like our Fox Launch pads, are versatile pieces of protection. They're great for dirt jumping, riding downhill, racing dual slalom, and racing BMX. Obviously, elbow pads only protect your arms, so it's best to wear them (as opposed to a full jacket) only if you feel confident in the terrain, but want to avoid road rash should you suddenly make contact with the ground.
Elbow pads and t-shirts or short-sleeve jerseys are great combinations. Should you choose to wear a long sleeve jersey or jacket with your elbow pads, the jersey or jacket sleeve should always cover the pads. This keeps your jersey from pushing the pads down toward your wrists, and also ensures proper bloodflow to your arms and hands.
Full body armor jackets are ideal downhill riding and racing. A full jacket integrates padded shoulders and elbows, chest, and back protection. The full jacket ensures a snug fit, and helps to keep all of the padding in its proper place. The best back protection can usually be found in full jackets. Full jackets are deal for downhill because they offer they impact and abrasion resistance from crashes that occur at speed. That's not to say you won't get hurt, but your chances of severe injury are greatly reduced. These jackets are overkill for cross country riding, most Super D races, BMX, and dirt jumping, where speeds are slower and menacing inanimate objects are fewer.
Jackets can be really hot in the summer, and they can be really cold in the winter. You should never choose not to wear your jacket based on temperature. Following these guidelines will make wearing your armor more pleasant:
Moto-style roost protectors cover the chest and back, and usually the shoulders. However, these products are made to withstand flying dirt and debris on the track. They're not made to withstand rag-dolling through a forest. Roost protectors normally attach with straps by the ribs. It's easy for the plates to shift as you tumble, reducing your protection. That said, wearing a roost protector is much better than wearing nothing if you're planning on pinning it through some tech. Roost protectors are traditionally worn over jerseys, as are the new Leatt neck braces.
To catch up on our previous installments of Avoiding the Gravity Gear Faux Pas, click here. Our next edition will cover lower body armor dos and don'ts.
We'll begin by re-stating that Spandex and body armor are not meant to be mixed. For more on this topic, revisit our 48Straight interview.
Elbow pads, like our Fox Launch pads, are versatile pieces of protection. They're great for dirt jumping, riding downhill, racing dual slalom, and racing BMX. Obviously, elbow pads only protect your arms, so it's best to wear them (as opposed to a full jacket) only if you feel confident in the terrain, but want to avoid road rash should you suddenly make contact with the ground.
Elbow pads and t-shirts or short-sleeve jerseys are great combinations. Should you choose to wear a long sleeve jersey or jacket with your elbow pads, the jersey or jacket sleeve should always cover the pads. This keeps your jersey from pushing the pads down toward your wrists, and also ensures proper bloodflow to your arms and hands.
Full body armor jackets are ideal downhill riding and racing. A full jacket integrates padded shoulders and elbows, chest, and back protection. The full jacket ensures a snug fit, and helps to keep all of the padding in its proper place. The best back protection can usually be found in full jackets. Full jackets are deal for downhill because they offer they impact and abrasion resistance from crashes that occur at speed. That's not to say you won't get hurt, but your chances of severe injury are greatly reduced. These jackets are overkill for cross country riding, most Super D races, BMX, and dirt jumping, where speeds are slower and menacing inanimate objects are fewer.
Jackets can be really hot in the summer, and they can be really cold in the winter. You should never choose not to wear your jacket based on temperature. Following these guidelines will make wearing your armor more pleasant:
- First, if you need to wear a base layer underneath the jacket, be sure it is made of lightweight, technical moisture-wicking fabric. In the summer, we really only need to wear our sports bras underneath. However, if this is uncomfortable, try to find a lightweight, sleeveless base layer. Moisture wicking properties are important because built-up moisture can cause chaffing, prevents cooling when it's hot out, and prevents warming when it's cold out.
- Never combine a cotton shirt with body armor--as a base layer or as a jersey. Even if you wear your t-shirt over your body armor, the cotton will trap moisture and create misery.
- Always wear a jersey. And always wear the jersey over your body armor. Jerseys are designed to be worn over armor. Wearing your jersey under your armor will only cause wrinkly pressure points, chaffing, and moisture buildup.
- Wear only long- or short- sleeve jerseys with a full jacket. Sleeveless jerseys and full body armor are simply unsightly. You're wearing armor, so you can't show off your guns, and armor isn't that pretty to look at. Save the sleeveless for your cross country training rides.
- If you often ride in inclimate climates, it's smart to get a waterproof jacket that's big enough to fit over your jersey and armor. If it's cold enough that you need an extra layer, your cotton hoody will still let cold air in and will trap moisture. A waterproof jacket will resist wind and protect you from the elements. Pitzips are handy features too.
Moto-style roost protectors cover the chest and back, and usually the shoulders. However, these products are made to withstand flying dirt and debris on the track. They're not made to withstand rag-dolling through a forest. Roost protectors normally attach with straps by the ribs. It's easy for the plates to shift as you tumble, reducing your protection. That said, wearing a roost protector is much better than wearing nothing if you're planning on pinning it through some tech. Roost protectors are traditionally worn over jerseys, as are the new Leatt neck braces.
To catch up on our previous installments of Avoiding the Gravity Gear Faux Pas, click here. Our next edition will cover lower body armor dos and don'ts.
Friday, November 7, 2008
Freeride Foundation Is Going Global!
I just finished setting up international shipping options for Freeride Foundation! Since my brain is officially fried from this project, I'm reproducing our own press release below. Pass it on!
Freeride Foundation—the first and only online retail store dedicated to female gravity addicts—wants women the world over to look and feel their best while shredding singletrack. This unique website now ships women’s-specific downhill and freeride clothing and gear to 68 countries. Due to increasing requests to ship products internationally, Freeride Foundation has increased its sales area from the US and Canada to all of North America, Western Europe, South Africa, Australia, New Zealand, Argentina, Chile, and Brazil. All of Freeride Foundation’s current brand offerings (Sombrio, Harlot, Twin Six, and Kona) are available for international purchase.
“We are excited to offer our growing product selection to women around the world. This expansion is timely as well, since Australia and New Zealand’s racing season is now in full swing,” says Jackie Baker, Freeride Foundation’s owner and founder. “The gravity disciplines are hugely popular in regions we’ve targeted. Now women in these areas can easily purchase the finest downhill and freeride clothing.”
Freeride Foundation now offers several shipping options to all customers. USPS Express delivers products within 1-2 days domestically and 6 days internationally. USPS Global Express delivers products internationally in 1-3 days. All orders totaling $100+ ship for free to the US, Canada, and Mexico. All other international orders totaling $200+ ship via USPS Express for just $20.
Freeride Foundation’s goal is to provide women with a comprehensive catalog of downhill and freeride clothing and gear in an inviting and entertaining environment. In addition to carrying women’s riding clothes from the industry’s top brands, the website offers an online community for gravity girls. To see if Freeride Foundation ships to your location, and to join the Freeride Foundation online community, visit www.freeridefoundation.com.
Freeride Foundation—the first and only online retail store dedicated to female gravity addicts—wants women the world over to look and feel their best while shredding singletrack. This unique website now ships women’s-specific downhill and freeride clothing and gear to 68 countries. Due to increasing requests to ship products internationally, Freeride Foundation has increased its sales area from the US and Canada to all of North America, Western Europe, South Africa, Australia, New Zealand, Argentina, Chile, and Brazil. All of Freeride Foundation’s current brand offerings (Sombrio, Harlot, Twin Six, and Kona) are available for international purchase.
“We are excited to offer our growing product selection to women around the world. This expansion is timely as well, since Australia and New Zealand’s racing season is now in full swing,” says Jackie Baker, Freeride Foundation’s owner and founder. “The gravity disciplines are hugely popular in regions we’ve targeted. Now women in these areas can easily purchase the finest downhill and freeride clothing.”
Freeride Foundation now offers several shipping options to all customers. USPS Express delivers products within 1-2 days domestically and 6 days internationally. USPS Global Express delivers products internationally in 1-3 days. All orders totaling $100+ ship for free to the US, Canada, and Mexico. All other international orders totaling $200+ ship via USPS Express for just $20.
Freeride Foundation’s goal is to provide women with a comprehensive catalog of downhill and freeride clothing and gear in an inviting and entertaining environment. In addition to carrying women’s riding clothes from the industry’s top brands, the website offers an online community for gravity girls. To see if Freeride Foundation ships to your location, and to join the Freeride Foundation online community, visit www.freeridefoundation.com.
Wednesday, October 22, 2008
Avoiding Gravity Gear Faux Pas: From the Top
We want all riders to look and perform their best out there, and that's what this series is all about. It's a community service. The guidelines of fashion are dictated first foremost by safety. You may not violate any of the laws of gravity fashion, but maybe you know people who do. This series could be the intervention they need so that they can keep all of their teeth until they fall out from natural causes.
I briefly touched on helmets and eyewear in our last article, and there are a few things that need a bit of clarification. As long as you're wearing a helmet, it can be a cross country, skate-style, or full face. I definitely wouldn't recommend riding too much downhill gnar in your XC cap, but hey, it could still be the difference between a coherent you and a concussed you.
Allie brought another important point to my attention. Wearing a full face helmet can often prevent tooth, face, and brain injuries while riding dirt jumps, slalom, and BMX tracks. The mouth guard will often hit the dirt first, preventing your jaw from slapping the ground and resulting in the aforementioned tooth loss and/or concussion. We're no scientists here, but there's a reason why athletes who go big usually opt for the full-faces.
I'll stand by the my statement that for safety reasons, you should always wear goggles (not sunglasses) with your full-face or skate-style helmet when riding and racing downhill. When you're pushing 40mph on a fireroad on your downhill rig, nothing protects your baby blues from wind and grit like a pair of goggles. However, it can be a real pain in the rear for prescription wearers to find goggles that'll fit over their glasses, inside their helmets, and prevent fogging. My advice is to keep looking and keep trying on goggles. The last thing you want is to crash, have your $300 prescriptions go flying, and find yourself stranded in the woods with a bunch of big fuzzy brown blobs--any of which could be a tree, a bear, a moose, or a Sasquatch.
Finally, a word about goggles. There is a difference between snow and moto. Snow goggles are designed to insulated from the cold, while using that cold air to vent and prevent fogging. Moto and gravity goggles are meant to be worn in warm temperatures, and use even more venting to prevent fogging. You'll sweat less and be more comfortable when you wear moto-specific goggles. Also, snow goggles usually don't have the grippy rubber on the straps. The grippiness helps to keep your riding goggles from slipping off your helmet while you're po-go-ing down rock gardens and through breaking bumps.
Join us next time for an enthralling discussion about upper body armor.
Click here to read the first installment of Avoiding Gravity Gear Faux Pas.
I briefly touched on helmets and eyewear in our last article, and there are a few things that need a bit of clarification. As long as you're wearing a helmet, it can be a cross country, skate-style, or full face. I definitely wouldn't recommend riding too much downhill gnar in your XC cap, but hey, it could still be the difference between a coherent you and a concussed you.
Allie brought another important point to my attention. Wearing a full face helmet can often prevent tooth, face, and brain injuries while riding dirt jumps, slalom, and BMX tracks. The mouth guard will often hit the dirt first, preventing your jaw from slapping the ground and resulting in the aforementioned tooth loss and/or concussion. We're no scientists here, but there's a reason why athletes who go big usually opt for the full-faces.
I'll stand by the my statement that for safety reasons, you should always wear goggles (not sunglasses) with your full-face or skate-style helmet when riding and racing downhill. When you're pushing 40mph on a fireroad on your downhill rig, nothing protects your baby blues from wind and grit like a pair of goggles. However, it can be a real pain in the rear for prescription wearers to find goggles that'll fit over their glasses, inside their helmets, and prevent fogging. My advice is to keep looking and keep trying on goggles. The last thing you want is to crash, have your $300 prescriptions go flying, and find yourself stranded in the woods with a bunch of big fuzzy brown blobs--any of which could be a tree, a bear, a moose, or a Sasquatch.
Finally, a word about goggles. There is a difference between snow and moto. Snow goggles are designed to insulated from the cold, while using that cold air to vent and prevent fogging. Moto and gravity goggles are meant to be worn in warm temperatures, and use even more venting to prevent fogging. You'll sweat less and be more comfortable when you wear moto-specific goggles. Also, snow goggles usually don't have the grippy rubber on the straps. The grippiness helps to keep your riding goggles from slipping off your helmet while you're po-go-ing down rock gardens and through breaking bumps.
Join us next time for an enthralling discussion about upper body armor.
Click here to read the first installment of Avoiding Gravity Gear Faux Pas.
Monday, October 6, 2008
Avoiding Gravity Gear Faux Pas
Like tennis and golf, cycling has a rich history that dictates what participants may or may not wear while engaged in the sport. Wear a hoodie on the golf course and you may not get a tee time. Show up to your tennis match in yoga pants and prepare for some ridicule. Similarly, there are subtle, yet real fashion rules that dictate the gravity side of cycling.
To a newcomer, riding bikes is confusing enough, what with all of the pedals and levers and everything. Add in helmets, eyewear, gloves, shoes, and, if she's embarking on a cross country or road career, Spandex, and you have a recipe for fashion disaster. We've all seen it, and most of us fell victim to it before embarrassed friends or fellow riders steered us in the right direction.
Lately, I've noticed that things in the lift-served world are starting to get a bit out of hand. The improper use of gravity gear, mainly as witnessed at Deer Valley (which, ironically, is a place where posh ski attire is essentially required to board the lifts during the winter), really has me worried. Therefore, I am creating a guide to spell out the hows, whys, and why-nots of proper gravity gear usage.
Safety is the first consideration of most gravity gear guidelines. Over the next few weeks, I'll cover the basics from helmets to shoes to give newer riders some background for gravity's seemingly-arbitrary rules, and to give more experienced riders the ammo they need to dig their hopelessly-hindered friends out of their hideously-attired ruts.
In the meantime, get a debriefing at the Jeep 48Straight website, where I answered a few fashion questions for the masses.
Skip to:
Helmets
Helmets Additional
Upper Body Armor
In the meantime, get a debriefing at the Jeep 48Straight website, where I answered a few fashion questions for the masses.
Skip to:
Helmets
Helmets Additional
Upper Body Armor
Wednesday, August 27, 2008
Build Your Dream Store
Girls, I need your help. Interbike is coming up. It's the annual cycling tradeshow where retailers get to check out all of the rad new stuff for next season. And we get to claim our share of the goods while we're there, so you have the best selection of products available to you.
Last season, we missed out on Interbike because the Freeride Foundation concept hadn't been born yet. Though we've been able to bring in a lot of rad clothes, we missed out on a lot of sizes and colors that you'd probably be pretty stoked on.
What would you like to see on Freeride Foundation? We've seen requests for body armor, especially women's specific body armor, a higher quantity of smaller sizes in shorts (like small and extra small), and gloves. If you have suggestions, let's hear them! Let me know what sizes you're looking for, what colors you can never find, and what products you'd like to add to your one-stop shopping experience. You can leave comments on this post, join our Freeride Foundation Forum discussion, or email them to info@freeridefoundation.com.
Thanks in advance for your input. We're doing this all for you!
Last season, we missed out on Interbike because the Freeride Foundation concept hadn't been born yet. Though we've been able to bring in a lot of rad clothes, we missed out on a lot of sizes and colors that you'd probably be pretty stoked on.
What would you like to see on Freeride Foundation? We've seen requests for body armor, especially women's specific body armor, a higher quantity of smaller sizes in shorts (like small and extra small), and gloves. If you have suggestions, let's hear them! Let me know what sizes you're looking for, what colors you can never find, and what products you'd like to add to your one-stop shopping experience. You can leave comments on this post, join our Freeride Foundation Forum discussion, or email them to info@freeridefoundation.com.
Thanks in advance for your input. We're doing this all for you!
Tuesday, August 19, 2008
Freeride Foundation is Moving to Park City
That's right, Freeride Foundation is headed to the promised land. Park City is home to lift-served downhill at Deer Valley, a public dirt jump park, lots of shuttle-able freeride options, and plenty of cross country trails. Plus there are multiple BMX and freeride options down in SLC. Oh, and of course, there's also the "Greatest Snow on Earth." Starting next week, Freeride Foundation will operate out of Park City, and I'll be able to ride some sweet trails with the UT crew!
To celebrate the move, I'm offering a 10% discount plus free shipping on all orders placed between now and Saturday, August 23. Enter this code at checkout: GOIN2PC
(The shipping discount will be applied after you place your order!)
To celebrate the move, I'm offering a 10% discount plus free shipping on all orders placed between now and Saturday, August 23. Enter this code at checkout: GOIN2PC
(The shipping discount will be applied after you place your order!)
Monday, May 5, 2008
Now in Stock: Twin Six!
Our first Twin Six order just arrived. We're carrying women's jerseys and lots of socks from this Minnesota-based brand. The three jerseys have exciting names like the School Girl, Speedy, and Argyle, and even more intriguing designs. Click here to check out the fun for your feet.
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