Friday, June 13, 2008

Cool Article

So, we're on this hooray-for-Canada kick, right? While we're at it, posted a cool article about Nicky and her new bike. While the article is pumped full of product call-outs (she's wearing a Sombrio Lofter jersey, BTW) and is partially an advertisement for Kamloops Bike Camp, the whole idea of the article is cool. It's about an average girl who likes to ride her bike and wants to gain more confidence. How often do you see a piece like that in mainstream cycling media? Not very often. definitely does a better-than-average job of covering women's downhill and freeride culture, and we appreciate that.

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